Swiss watch company Tag Heuer, part of the French luxury products group LVMH, launched a premium timepiece from its Link collection 'Calibre S' on Sunday, representing sports and glamour, in the domestic market.
Tag Heuer's brand ambassadors Shahrukh Khan and Priyanka Chopra were present during the launch.
LVMH Watch and Jewellery General Manager Manishi Sanwal said that Tag Heuer is the fourth largest luxury brand in watches in the world and expected to become the biggest brand in the next two-three years.
The watch brand entered India five years back and is now present in 24 cities. The range of Tag Heuer watches start from Rs 33,900.
Tag Heuer President and CEO Jean Christophe Babin said the Indian subcontinent represents one of the most promising markets for Tag Heuer brand globally.
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