Friday, August 24, 2007

Box office analysis for Chak De India


One can't remember any movie coming after RANG DE BASANTI which fetched such unanimous appreciation from all corners. While some sections of media had gone all out to paint a poor picture about the film throughout it's making, the audiences came up with a tight slap of it's own as they praised the film to the skies. By the time the Wednesday holiday of 15th August was through, the writing was clear on the wall.

Collecting more than 20 crores in the first week with A, B as well as C centers coming up with heartfelt collections, this offbeat yet thoroughly entertaining film is now en route to be a huge success. The film did tremendous in Mumbai which contributed with more than 5 crores. Delhi was terrific too with 2.5 crores + whereas NCR was tremendous with more than 1.75 crores coming in. Pune was superb with 1.25 crores + while Ahmedabad too came close to 1 crore mark, hence making CHAK DE INDIA an all around success. The way film is being patronized, expect a fall of only around 35% in the second week.

Shahrukh Khan did have a money spinner in KANK followed by a designated hit in DON but still certain sections of media preferred to paint an alternate picture. Thankfully with CHAK DE INDIA, there are no justifications for doing otherwise as the audience has come out in full force for the film. YRF too get one of their most 'respected' earners in the recent time while Shimit Amin finds himself to be recognized as a film maker who can direct an underworld film with as much panache as a sports based film.

The only film that survived the CHAK DE INDIA onslaught and stayed on to be audience favorite was PARTNER. Collecting close to 4 crores after seeing a drop of only around 40% in it's 4th week, the film is standing at close to 58.5 crores and is all set to break the 60 crore barrier as the week comes to a close. Mumbai held on excellently with further contribution of 80 lakhs though Delhi fell from 65 lakhs to 30 lakhs.

In the future

A baby is all set to slaughter a young romantic lead this weekend as HEYY BABYY comes face to face with a small film called KAISE KAHE. HEYY BABYY has created immense hype around itself and is expected to take a very good start (70%-80%) all over. A family film, it would attract audience across all age groups. On the other hand the only hope KAISE KAHE has is a spill over audience, though even that isn't much of a possibility due to a show-an-hour release which HEYY BABYY is enjoying at the multiplexes!

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