Shahrukh Khan announces a new brand identity

Hewlett Packard, better known as HP, organized an event in Mumbai to announce its new brand identity of Compaq. With the re-launch of its Compaq brand of laptops, HP has also introduced its new desktops and notebooks under the Compaq portfolio. The king of Bollywood, Shahrukh Khan was also present at the event. Though he claimed to be associated with HP’s Compaq brand for quite a while now, he wouldn’t term himself as the brand ambassador of HP Compaq. The most noticeable thing at the event was the new logo that combines ‘C’ and ‘Q’ that resembles a thought bubble defining an embodiment of empowerment. The name itself ‘Compaq’ comes from ‘Compatibility’ and ‘Quality’. Therefore, ‘CQ’ will be integrated into future marketing materials as a means to capture the possibilities that technology enables and inspires for consumers. The latest campaign of Compaq, ‘Kal Tumhara Hai’ is to make PC the second and third durable products in every household. It targets at every educated customer in the country. Satjiv Chahil, Senior Vice President- Global Marketing PSG, HP comments, “The CQ though-bubble will add new dimensions to the ‘Kal Tumhara Hai’ campaign championed by Bollywood superstar Shah Rukh Khan, bringing the empowerment proposition at the forefront for Compaq.” Super star Shah Rukh Kahn shares, “I am glad to be associated with Compaq. The vision of ‘Kal Tumhara Hai’ to empower you to make your dreams come true is close to my heart. Today a PC is a must for every household, for every child- in fact, for everyone- anyone who has a dream and the determination to achieve. Compaq has always empowered you to achieve your dreams and the new range makes it possible for your dreams to come true.”