Do the Disco, Meet Shah Rukh Khan

Going by Shah Rukh Khan's 'mantra' of “You have heard the track, now you decide the moves”, CNN-IBN, leading English news channel, has unveiled a novel talent hunt.
In quick time Dard-e-Disco from Om Shanti Om has become a track that has been much appreciated, much debated and much danced to!

While the makers have been closely following the popularity of the song since it was heard first around a month back, they have also come up with a unique idea of involving those very people who have made the song a chartbuster it is today.

Going by Shahrukh Khan's 'mantra' of “You have heard the track, now you decide the moves”, CNN-IBN, leading English news channel, has unveiled a novel talent hunt that is fun, interactive and one that offers the contestants a dream meeting with their favourite stars.

Titled 'Dard-e-Disco Dance Challenge', this mega talent hunt, in collaboration with the Farah Khan directed Om Shanti Om has been launched on its website www.ibnlive.com. The contest would require a contestant to log on to the site and download the Dard-e-Disco soundtrack. Thereafter he/she is required to shoot a video of self dancing to the song and upload it on the website.

States Farah Khan, "I am sure there would be quite a lot of fun in the offering once a common man on the street starts dancing to the beats of Dard-e-Disco. We want every 'bhelpoori wallah' and 'rickshaw wallah' to get grooving to the beat."

Since every man on the street may not really be internet savvy, at their end CNN-IBN would have their Youth Icon, Paras Tomar tour different cities for five consecutive weeks and shoot the Dard-e-Disco dancers. Paras' itinerary in these cities has been listed down on the website.

So is this not going to be one of those true-blue-professionals at work? "It has to be as whacky as possible. I am expecting people out there to really go mad. Madder the dance steps, more is going to be the fun," quips Farah.

Jury members Farah Khan, Shah Rukh Khan and Deepika Padukone will watch the entries and shortlist contestants in four phases. Short listed entries will be hosted on the website and viewers will rate the videos. Every week five short listed videos will also be aired on CNN-IBN and viewers will vote through SMS.

In the end, five top contestants will be short listed and flown to Mumbai for the Grand Finale. Five lucky winners will get a chance to train with Farah Khan’s dancers.


Sify.com

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CNN-IBN and IBN 7 has launched a reality talent hunt show Dard-e-Disco dance challenge. The challenge is an attempt to find the best dancer to dance in Farah Khan directed Om Shanti Om's item number Dard-e-Disco.

After the audition rounds in Delhi, Mumbai, Ahmedabad and Chandigarh, the five most talented finalists, chosen over the weeks, will receive personalised choreography lessons from Farah.

The finalists will feature in a special one-hour dance show wherein Shahrukh Khan, Farah Khan and Deepika Padukone will be the judges. The winner will get an opportunity to dance with Shahrukh Khan.The video play outs including the grand finale will be aired on the entertainment section of CNN-IBN, IBN 7 and ibnlive.com.

CNN-IBN and IBN 7 editor-in-chief Rajdeep Sardesai said, "With our interest in exploring interactive reality programming, coupled with Om Shanti Om being one of the most awaited releases of the year, 'Dard-e-Disco dance Challenge' is a first-of-its-kind venture attempted by us."

IBN 7 managing editor Ashutosh said, "Reality talent hunts are a rage these days. However, this dance contest stands apart in that it is directly based on a widely anticipated film whose music is already creating waves around the nation. Active involvement by Farah Khan, Shah Rukh Khan and Deepika Padukone and wide-spread participation by the public is bound to make this initiative an all-out success."