Let Americans watch Saawariya,Indians Will watch Om Shanti Om

My jaw drops on seeing a shirtless Shahrukh Khan.

The closest I can recall seeing his waxed chest is through that transparent shirt in the song Sooraj hua madhham... in Karan Johar's Kabhie Khushi Kabhi Gham.

Even if I am shaken and stirred, the journalist in me pretends not to show it.

But SRK is hell-bent on showing off his body, and dissecting it—down to why he got the left nipple pierced and not the right.

"How do you think I look," he asks everyone around, including the rather baffled CNN crew that has specially flown down from the US post the success of Chak De! India to capture the inexplicable appeal of King Khan.

It's a rhetorical question; it demands nothing but approval. But before I can react, director Farah Khan pitches in: "Your body is like John's (Abraham) and you are dancing like Hrithik." SRK's famous dimples get switched on bright: "I have the abs; I don't need to act now."

It is the very last shooting schedule of King Khan's forthcoming home production, Om Shanti Om (OSO). The cheesy number, Dil mein mere hai darde disco is being canned at the swanky Yashraj Studio. Being on the sets is an other-worldly, out-of-the body experience. It's hard not to get intimidated by such full-on Bollywood kitsch. Shirtless SRK in faux leather pants is shaking his booty alongside tall, lissom white girls, wearing golliwog wigs, leopard print leotards and hoop earrings.

A huge eagle provides a Chandamama-like backdrop, while welders perched precariously on the roof create sparkles that provide a shooting star effect. The theme is 'fire' and the song will move on to the 'water' and 'wind' themes, I am told. Meanwhile, a pregnant Farah Khan, expecting triplets, and complaining of morning sickness in between shots, is angry at the cameraperson for cutting SRK's crotch from the frame. "We are not shooting a Bengali art film here, get it (the crotch) back," she roars on the mike, and stretches herself on the director's couch.

SRK is in a jolly good mood. Unsparingly mocking, he sends up everything for a lark: the 'Yashraj Films'-inscribed cutlery with which he eats his McDonald's burger, Rahul Rawail's new film, Buddha Mar Gaya, and a news item in the Economic Times which quotes a 'prosumer' survey to declare that Ram Gopal Varma's Darling will be the biggest hit of 2007. The mention of fire is enough for him to tell us a hilarious anecdote about watching Deepa Mehta's film of the same name in the company of his mother-in-law and squirming all the way. SRK even sends up SRK. He complains to Farah about how he hates shooting with the leggy models: "They make me look and feel like a chaprasi (peon)."

It's not all fun and games. Seriousness surfaces as Khan reads the scripts of promos of OSO that will show on NDTV, red-stemmed glasses perched on his nose. The film is ready, the marketing and hype are about to unleash and you can see how keen he is to get all the details of the launch right. The performer's job is done, the producer-businessman has taken over.

SRK is at an interesting juncture in his life. He is not just a star. Many see him embodying, through the Rajs and Rahuls he plays, the spirit of post-liberalisation, feelgood India—just as Big B's Angry Young Man represented the angst-ridden India of the '70s and the '80s. And 2007 has, so far, been a glorious year for him. Chak De has been the year's biggest hit. What's more, it's the first film in his entire career to earn him commercial and critical approval in equal measure. "They loved you in Chak De," I tell him. "We will undo that with OSO. I can't make people love me for so long," he says, tongue firmly in cheek.

With OSO, SRK is back to giving us an absolutely in-your-face Bollywood movie, the mother of all entertainers, with a mother of all item numbers starring every single big star in the industry. In this film, Shahrukh is paying tribute to his own world, the Hindi film industry. "This is a film made by fans of Hindi films. Farah is the biggest one, I am a close second," says SRK. The film plays out a reincarnation theme against the backdrop of 1970s Bollywood, and later, the Bollywood of 2008. Its logline is, "for some dreams to be fulfilled one lifetime is not enough". The story is about the passion of a junior artiste, Om, for the regal heroine number one, Shantipriya (a throwback to Hema Malini), a love story cut short by death and renewed with rebirth. Shades of Kudrat, Karz, Karan Arjun and Reincarnation of Peter Proud. "It's a hugely dramatic film," says SRK. "The story has been told earlier, the beauty lies in telling it more interestingly." So apart from drama, there is also comedy.

Why the '70s? "I love the films of that period—Sholay, Deewar, Yaadon Ki Baraat, Hum Kisi Se Kam Nahin, the films of Vijay Anand, Nasir Hussain, Manmohan Desai. The era had glamour and fashion," says Farah. "We are what we are because of that kind of cinema," says SRK. "When they talk Bollywood in London they think of bell bottoms, sidelocks and long hair and over-the-top music. Bollywood is a term which, people don't realise, is used for the '70s."

The challenge was to recreate the spirit of those times. "It's very interesting to create a period. People think period is only kings and queens. Every decade is a period," says SRK. The big stars of the times, and even the junior artistes, appear in songs and cameos. SFX have been deployed to make the film's heroine serenade with Sunil Dutt. Even though Vishal-Shekhar have scored the music Pyarelal (of LP fame) was asked to arrange two songs, to achieve the sweeping orchestral effect of the music of the times. Listen carefully, even Javed Akhtar's lyrics are a throwback to Anand Bakshi lingo.

The success of Chak De has set a high benchmark for the new film, which releases this Diwali. And SRK is aiming high too—for nothing less than a blockbuster hit. The distribution rights of the Rs 35-crore film have been sold to Eros Entertainment for a whopping Rs 75 crore and 2,000 prints of the film will be released worldwide. These are record figures. Normally, the rights for a big film are sold for Rs 35-40 crore, and only a 1,000-odd prints are released.

With this film, SRK is also hoping to bequeath to Bollywood its new star, a stunning looker and dancer called Deepika Padukone. "She has a brilliant, languid poise," says Farah. So a lot is, obviously, at stake, and the chances of success and failure are equally high. Even SRK knows that. "There will be lots of people who will have reservations; lots of them will love it shamelessly," he predicts.

Apart from the Rs 75-crore target to be achieved, there are other challenges. Films on films are traditionally not supposed to do well. Moreover, the film will be locking horns with another biggie: Sanjay Leela Bhansali's magnum opus, Saawariya, which marks the debut of Rishi and Neetu Kapoor's son Ranbir and Anil Kapoor's daughter Sonam. Saawariya is also the first foray of a big time Hollywood studio, Sony Pictures, into Bollywood film production. So, in a way, it's nothing less than SRK vs Hollywood. As a producer, he has already made a neat Rs 45 crore on the film. But there is more than personal profit at stake: SRK's reputation is on the line.Will he get those returns in for the distributor? Will he expand the Bollywood money market? Or is he flying too high like Icarus? This Diwali, we will know.


NamrataJoshi-OutlookIndia.com


Recently,while addressing at the Leadership Summit,Mr.Khan, with his super-sharp wit and mercurial repartee, zapped the daylights out of a gathering of several dignitaries and certain media representatives who tried to un-nerve him with their incessantly inane querying.


The best was his reaction to a question about the aggressive marketing of his competitor's film.

"Let the Americans watch Saawariya,
Indians will watch Om Shanti Om."

Touche,SRK!